• Art Direction + Illustration
  • Hello
Mack Neaton
  • Art Direction + Illustration
  • Hello

Just a little fun

Silly little illustration. Animation by Marly Koven

Google Doodle Global Holidays

For Google, I created a series of Doodles celebrating cultural moments and influential figures around the world, including U.S. Teachers' Day (2024), Chile's National Holiday (2024), King's Day in Amsterdam (2024), and a tribute to pioneering scientist and nurse Florence Nightingale. Each illustration was designed to capture the unique spirit, history, and visual identity of its subject which involved a fun amount of research as well as staying true to the google doodle branding and legibility.

AICP Titles 24

AICP 24 

The AICP Awards is a national advertising industry event held at MoMA in New York, followed by touring across the country. For the second year in a row, we were invited to create the event's complete visual identity, including environmental graphics, sponsor content, and three distinct show opens for the AICP Post, AICP Show, and NEXT Awards.

With so much content spanning multiple ceremonies, the challenge was creating a visual system that felt cohesive while giving each show its own identity and sense of discovery.

Built around a three-chapter narrative, our concept explored the stages of creation and transformation. Beginning with primordial matter and the birth of life, evolving into human ingenuity and invention, and culminating in a cosmic afterlife of pure energy, each chapter represented a different phase of existence while remaining part of a larger journey.

These themes were adapted and remixed across hundreds of graphic elements, appearing throughout all three AICP shows and venues across the United States.

Credits

Managing Director: Neal Cohen

Executive Producer: Kate Smith

Producer: Brittany Maddock

Executive Creative Director: Brian McCauley

Associate Creative Director: Colby Capes, Brad Backofen, Mack Neaton

Senior Art Director: Mack Neaton

Motion Designers:  Dean Mosier, Nicole Pappas, Marly Koven, Brad Backofen, Colby Capes, Matt Trudell.  

Illustrators: Dean Mosier, Nicole Pappas, Marly Koven, Mack Neaton

Audio: Another Country

Managing Director: Tim Konn

Executive Producer: Louise Rider

Producer: Josh Hunnicutt

Creative Director, Composer/Sound Designer: Joe Philips

Mixer: Logan Vines

Audio Assistant: Nora Strickstein

Nike Sports Lab

Our team conceptualized and crafted a package of Intro and Outro sequences for Nike's latest YouTube show, "Nike Sports Lab." This playful series is geared towards inspiring and mobilizing kids and their families to think outside the box, invent, be curious, and move!

Focusing on Nike's mission of fostering sustainability, creativity, and diversity within the realm of sports, we focused on incorporating the expansive array of materials, colors, and textures both found in their products and the show's eclectic set design.

The Nike Lab was envisioned as a distinct world of its own, accessible through a whirlwind tunnel that transported us to the Lab's central stage. The unique opportunity to engage in such conceptual reality - allowed us to create a planet comprised of sports gear and scientific equipment, leaving the audience with a sense of experimentation and play!

Managing Director: Neal Cohen‍

Executive Producer: Kate Smith

Creative Director: Brian McCauley

‍Art Director: Mack Neaton, Ella Yoon

‍3D: Brad Backofen, JC Tecklenburg, Thuc Nguyen, Ella Yoon

‍2D: Anastasiya Bulavkina, Brad Backofen,

Snack Attack

Another silly little illustration for my love of a weird snack. Animation by Brad Backofen.

Splash Pages

As a fun introduction to Flavor's website, I project managed and art directed a collaborative montage of artwork from our talented team of designers at Flavor. Reimaging the studio's logo across a range of artistic styles, I established a cohesive vision while supporting each artist in developing their own unique interpretation, guiding the work through concept development, critique, and refinement. The result is a dynamic showcase of Flavor's talent.

Credits

Producer: Brittany Maddock

Executive Creative Director: Brian McCauley

Project Manager: Mack Neaton

Senior Art Director: Mack Neaton

Motion Designers:  Dean Mosier, Nicole Pappas, Marly Koven, Brad Backofen, Colby Capes, Matt Trudell.  

Illustrators: Dean Mosier, Nicole Pappas, Marly Koven, Mack Neaton, Colby Capes

Audio: Another Country

Idioms

This project brought a collection of familiar idioms to life through a series of short, playful animated vignettes, inviting viewers to guess each phrase as it unfolded. I led the art direction, guiding the team from early concept exploration through final execution. Working closely with each artist, I helped develop ideas, refine visual storytelling, and shape a cohesive art direction through ongoing critique and collaboration.

Credits

Producer: Brittany Maddock

Executive Creative Director: Brian McCauley

Project Manager: Mack Neaton

Senior Art Director: Mack Neaton

Motion Designers:  Dean Mosier, Nicole Pappas, Marly Koven, Brad Backofen, Colby Capes, Matt Trudell.  

Illustrators: Dean Mosier, Nicole Pappas, Marly Koven, Mack Neaton, Colby Capes

Audio: Another Country

Private

Pfizer asked us to design an educational video to assist young boys with Duchenne muscular dystrophy (DMD). This condition is the result of inherited or genetic mutations within a child's DNA. Our primary focus was to capture the emotional journey associated with this disorder, while avoiding complex scientific terminology that can often complicate conversations between patients and healthcare providers. By exploring the intimate emotional experiences of confusion, fear, and hope surrounding the diagnosis, we incorporated a synesthetic experience of color and fantastical musical instruments. A metaphorical approach involving orchestration and sheet music to illustrate how DNA functions to maintain our health, ensuring a harmonious unity within our bodies.

Credits

Managing Director: Neal Cohen

Executive Producer: Kate Smith

Producer: Brittany Maddock

Executive Creative Director:”

Credits

Managing Director: Neal Cohen

Executive Producer: Kate Smith

Producer: Brittany Maddock

Executive Creative Director:”

Credits

Managing Director: Neal Cohen

Executive Producer: Kate Smith

Producer: Brittany Maddock

Executive Creative Director: Brian McCauley

Associate Creative Director: Brad Backofen , Mack Neaton

Art Director: Mack Neaton

Motion Designer: Elizabeth Galian, Anastasiya Bulavkina, Dean Mosier, Sam Stucky, Erica Kim, Marly Koven, Elizabeth Galian

Illustrators: Elizabeth Galian + Mack Neaton

CGI Artist: Brad Backoven

McDonalds Times Square NYE

2024 Google Holiday Doodle

The Google Holiday Doodle is displayed for 30 days across 31 countries. This Google Doodle was designed for one of the broadest audiences imaginable, and had to be in light and dark mode. The challenge wasn't creating something visually complex it was creating something universally understood. The goal was to feel welcoming, culturally neutral, and instantly recognizable to hundreds of millions of people from different backgrounds. Early concepts explored widely relatable themes like candles, night skies, and abstract shapes. Ultimately, we landed on the familiar image of string lights.

Over its month-long run, the Doodle was viewed by an estimated 350–500 million unique people, with total impressions reaching into the tens of billions as users encountered it repeatedly throughout the month!

Google Experience

A variety of mural projects ( and one post card) for Google Experience.

AICP TITLES 23

Credits

Managing Director: Neal Cohen

Executive Producer: Kate Smith

Producer: Brittany Maddock

Executive Creative Director: Brian McCauley

Associate Creative Director: Brad Backofen, Colby Capes

Typography: Colby Capes

Art Director: Mack Neaton

Motion Designer: Adam Kohr, Anastasiya Bulavkina, Dean Mosier, Erica Kim, Marly Koven, Matt Trudell

CGI Artist: Emily Berveiler, Thuc Nguyen

Finish Artist: Ryan Esboldt

‍

Another Country

Managing Director: Tim Konn

Executive Producer: Louise Rider

Producer: Josh Hunnicutt, Darcy Diplacido

Creative Director, Composer: Joe Philips

Audio Post Manager, Sound Design: Jeremy Schemm

Mixers: Jordan Stalling & Logan Vines

Audio Assistant: Nora Strickstein

Cutters

Executive Producer: Heather Richardson

Producer: Brittany Maddock

Editor: Tom Brassil, Nick Chiou (Sponsor Reel only)

Assistant Editor: Ashley Smith, Leah Fishwick

Wicked + Secret

Mentor Buffet

I created the hero artwork for Mentor Buffet, a podcast hosted by Olympian and author Alexi Pappas. Inspired by the show's central idea that wisdom comes from collecting guidance from many different people, the visual identity imagines mentorship as a nostalgic buffet. I developed the core illustrations and assets used across the project, including cover art for YouTube, Spotify, and Apple Podcasts, social media GIFs, and the visual elements featured in the animated title sequence. Hyper-realistic Jell-O molds, 1950s comfort food, and retro diner aesthetics combine to create a quirky, memorable introduction that reflects the show's warmth, curiosity, and sense of humor.

Art Direction: Sam Perry

Animator: Sam Stucky

Illustration: Mack Neaton

Sokoro oura

McD Demon Hunter

Some style frames designed for the Kpop Demon Hunters Happy Meal

Art Direction: Mack Neaton

3D Modeling Artist: Thuc Nguyen

Compositing: Mack Neaton

Murals

HalfRez

The Flavor team was tasked with creating an intro video for the 'HalfRez' show, an event celebrating the motion graphics community in Chicago and the Midwest. The show's theme, "mograph is dead," humorously addressed the influence of AI in the design and animation industry. Despite the divisive nature of AI's impact, our team took a lighthearted approach, depicting the creative industry as a playful puppet world, complete with an alluring AI-generated apple tree. One puppet succumbed to temptation, underwent a psychedelic transformation, and returned with a burst of creative ideas. However, a surprising twist revealed that the puppet tree was controlled by a robotic hand, leaving the question of who's really in control, humans or artificial intelligence!

Creative Director: Brian McCauley

‍Associate Creative Directors: Brad Backofen, Mack Neaton, & Colby Capes

‍Executive Producer Kate Smith

Managing Director Neal Cohen

‍CG Supervisor: Brad Backofen

‍Art Director: Mack Neaton

2D animation Supervisor: Colby Capes

‍Storyboards: Danielle Otrakji

‍3D: Brad Backofen, Brian McCauley, Ryan Bechtel, Emily Berveiler, JC Tecklenburg, Krzys Pianko, Dan Tiffany

‍2D: Colby Capes, Sam Stucky, Keith Slawinski, Torey Kervick, Aaron Fisher, Sierra Lee, Marly Koven, Jesse Willis

Production: Dictionary Films

Director Brian: Broeckelman

Technical Director : Adam Kohr

Puppets: Liz Backofen

Sound Mix and SFX Another Country: Tim Konn, Jordan Stalling, Louise Rider, Cathryn Stark, Brett Rossiter

Miralax

Miralax

Illustrations for Miralax laxative. Type and character explorations.

Carlile

Happy Camper

McPails

15 second spot for broadcast showcasing the McPails containers for McDonalds.

Creative Director: Brian McCauley

Art Direction: Mack Neaton

VFX / Compositing: Rob Churchill

3D Designers: Brad Backofen, Thuc Ngyugen, + Emily Berveiler

Producer: Neal Cohen

Client: McDonalds

Fusion Academy

Designs for Fusion Academy, an online 1 to 1 school for grades 6-12.

McBeanies

McDonalds Black + Positively Golden

Creative Director: Brian McCauley

Art Direction: Mack Neaton

Character / Storyboard Artist: Danielle Otrakji

Animator : Jake Wilson

Character Animator: Sam Stucky

Live Action Director: Brian Brockleman

Glowing Gone - Adobe to Times Square

Times Square Graphics:

Art Director - Mack Neaton

Animation - Jeff Franko

Client - The Ocean Agency

Adobe Stock Interview

Editorial - Livio Sanchez | Cutters Studios

Production - Kenrick Prince

Illustration - Mack Neaton

Audio - Brad Nayman

Client - Adobe Stock, The Ocean Agency

Miller Lite

Miller Lite gave artists freedom to creatively incorporate their logo in any way of their choosing. Here are the frames I contributed to my teams Miller collage.

Citi Entertainment

Intro to Citi Entertainments Youtube Content

Art Direction + Illustration: Mack Neaton

Client: Citi Bank

Vera Bradley

Vera Bradley is known for their illustrative patterns dense with nature and animals. It was such a treat to get to take my own spin on some classic Vera Bradley designs that so many fans hold dear. Creating a magical world where Vera Bradley bags and decor are more than what fills a home, but what makes a home. Especially when one has to make a holiday from a hospital, instead a house.

Additionally picture book giveaways were produced showcasing the artwork!

Creative Director and Writer: Pip + Brian McCauley

Illustrations : Mack Neaton

StoryBoarding: Danielle Otrakji

Animation: Brad Backofen, Colby Capes, + Katrina Zimmerman

Client: Vera Bradley

Outcome Health

Focused on the emotional weight of being diagnosed with cancer, the project challenged me to illustrate heavily emotive scenes. How your world shrinks with one unnerving CT scan. The out of body experience of hearing the diagnosis. The uphill battle and the glistening of hope. It was an incredible experience painting the colors and metaphors of a story so many share.

Storyboarding + Conceptualizing: Brian McCauley, Mack Neaton, Brad Backofen, + Danielle Otrakji

Environments + Compositing : Mack Neaton

Character Design: Danielle Otrakji + Christian Jun. 

Animation: Brad Backofen + Adam Kohr 

Client: Outcome Health

Citi

A quirky fun style to a Youtube content series for Citi Bank.

Creative Director : Brian McCauley

Illustration : Mack Neaton

Client: Citi Bank

CrawFish Invites

AllState

3 styles of artwork, each to a different script, as part of a pitch for All State.

Creative Director : Brian McCauley

Illustration + Gif Animation : Mack Neaton

Client: All State Insurance

Invites

Scrapbook

Concept for an intro title sequence with a playful scrapbook aesthetic.

Googles Womens Day

American Heart Association

A collaboration between the American Heart Association and Hulu, the Made You Move campaign targets the average TV watcher to get up and move during the 30 sec commercial break.

Century Link

Two separate looks and scripts for Century Link.

Animation: Brad Backofen

Design: Mack Neaton

Ronald McDonald

Designs produced for Ronald McDonald House Charities social platform.

Illustration: Mack Neaton

Animation: Colby Capes

NCTA

2017 AICE nominated spot for National Cable and Television Association.

Design: Mack Neaton + Danielle Otrakji.

Animation: Brad Backofen

Client: National Cable and Television Association

 

Hello Kitty Halloween

Planet Fitness

Pitch frames for Planet Fitness.

All State

Quick frames produced for All State. Showing seasonal change in the same environment for their “Pay only when you drive” car insurance campaign.

Punanimation

My cover art for my Punanimation profile. An amazing resource to find talented motion graphics women around the world. http://www.punanimation.com/

SC Johnson Entomology Research Center

Conceptualizing a style for the SC Johnson Entomology Research Center.  

Client: SC Johnson

McDonald's Monster Love + Sweethearts

Two of  four McDonald's Happy Meal Toy spots I had the pleasure to design with character designer Danielle Otrakji. Sweetheart's Candy, American Greetings, and McDonald's linked up to create a seasonal toy for Valentines day - Sweetheart Lip Gloss Clip and Monster Valentines Cards.

Client: McDonald's + Sweetheart's Candy & American Greeting Cards

 

Abilify BiPolar

Character Design for Abilify, a BiPolar drug. Illustrations are based on a “Manic” personality and a “Depression” personality.

McDonald's Emoji

My frames that lead to three spots with Leo Burnett's McDonald's Happy Meal. McDonald's emoji plush toy. 

Client: McDonald's

Kiddy Plates

Illustrations designed for Chicago themed children plates.

Lima-A-Rita

Lima-A-Rita's pop-art inspired rebrand led us back to 60's. Inspired by Andy Warhol and James Rosenquis, my frames showcase a grungy yet sophisticated aesthetic. A mix of playful and vintage, I stirred up a perfect cocktail for the young cosmopolitan woman.  

Client: Lima-A-Rita Bud Light

Just a little fun

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Google Doodle Global Holidays

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AICP Titles 24

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Nike Sports Lab

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Snack Attack

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Splash Pages

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Idioms

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Private

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McDonalds Times Square NYE

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2024 Google Holiday Doodle

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Google Experience

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AICP TITLES 23

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Wicked + Secret

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Mentor Buffet

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Sokoro oura

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McD Demon Hunter

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Murals

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HalfRez

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Miralax

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Miralax

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Carlile

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Happy Camper

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McPails

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Fusion Academy

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McBeanies

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McDonalds Black + Positively Golden

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Glowing Gone - Adobe to Times Square

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Miller Lite

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Citi Entertainment

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Vera Bradley

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Outcome Health

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Citi

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CrawFish Invites

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AllState

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Invites

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Scrapbook

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Googles Womens Day

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American Heart Association

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Century Link

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Ronald McDonald

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NCTA

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Hello Kitty Halloween

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Planet Fitness

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All State

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Punanimation

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SC Johnson Entomology Research Center

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McDonald's Monster Love + Sweethearts

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Abilify BiPolar

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McDonald's Emoji

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Kiddy Plates

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Lima-A-Rita

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